This is how they looked in 1912
What an atmosphere!
The day of 1912 Olympic Marathon took place during a heat way, for large parts of the day, it was 30 degrees and a cloudless sky. There was a great atmosphere in the Stadium stands on all days of the Olympic Games and especially for the marathon. There was a crowd of over 22,000 in the Stadium which was full to capacity. The public had to go out onto the marathon course which was lined with tens of thousands of spectators.
We are aiming for an event of the same intensity but we hope it will be a little cooler. We would very much like to dress the Jubilee Marathon in the typical look of the day. We are conscious that it will be difficult to convey this all along the course but we’d like to create some nice “1912 oases”
The locations we are focusing on will be announced on our website together with adverts in Mitt I.
We need your help!
One part of the spirit and the atmosphere is the costumes. Dress up and go back in time. Below we show how people dressed at the beginning of the 20th century.
At the bottom of the page are links, tips and advice. We’d like you to help create an unforgettable day. Buy, hire or make your own creation and come to one of the oases to savour the atmosphere of sport and history at its best.
There is also a pdf file which you can download where you will find more details about costumes.
The Edwardian period stretched from 1901 to 1910, that is during the reign of Edward VII.
Queen Victoria’s death in January 1901 was followed by her son, Edward’s succession to the throne and marked the transition from the Victorian to Edwardian era. The end of the Edwardian period is often considered to be some time after the king’s death in 1910, for example the sinking of the Titanic in 1912 or the outbreak of the First World War in 1914.
Men from all walks of society wore suits. Gustav V was always correctly and perfectly dressed, sometimes a little extravagantly so.
Pearl embroidery was modern in Edwardian times and became extremely popular in the latter part.
Whole dresses, mainly formal dresses, could be decorated with pearls, but also small details on everyday dresses included pearls to indicate status.
Protection from the sun
Parasols and long gloves to cover the arms were a must for fine folk as sunburn was unthinkable. It was considered elegant to have as pale as complexion as possible and women should have soft white hands. Those who were suntanned worked outdoors and had a lower status. Gloves would be calfskin with pearl buttons.
A hat was almost obligatory for both men and women. Fashionable hats were wide and decorated on the top with fabric and many feathers, it was also popular to use large flowere in the summer and it was not unusual for women to wear hats decorated with stuffed birds or pheasant or ostrich feathers.
At this time, they used velvet and lace and added fur for winter clothes, as can be seen below.
The waist began to creep up and focus was on shoulders and the upper body, but the skirt continued to be full up until around 1909-10 when hobble-skirts took over, a really tight-fitting design which was only worn by wealthy women.
Puffed sleeves became old-fashioned and bustles were no longer used. Jackets had wide lapels of genuine silk. Skirts could be of heavy cotton
Fashion designers started to add hidden pleats, drapery and vents to gradually change the style.
Stand-up collars were a fashion which remained from the turn of the century and they were often decorated with brooches which preferably matched the wearer’s earrings in colour and shape.
Bags should be small as women were not thought to need much when out on the town. A powder compact and maybe some coins for coffee were all that was necessary.
Plaits were commonplace and volume sought after. Perms had been introduced at the turn of the century and were very popular.
A three-piece black suit was known as Citydress. An informal form of Jaquette was used for every day when walking around town. To the Jaquette was most often added a tie or bowtie. Accessories varied slightly by year and location. In the USA, for example, people had more scope to wear what they wanted.
A bowler hat went with this informal variation. It could be worn with the regulation Jaquette (with striped trousers) if the lapels were rounded and had more than one button. Otherwise it had to be the top hat.
Garters were practical for those who bought beautifully patterned socks and did not want to risk showing their ankles when they sat down. Garters pulled the socks up so that they were smooth and without wrinkles.
In the service of the crown
The most distinctive part of the uniform, left, was the three-cornered hat, which was a manifestation of the national romantic movement of the time and harked back to the 18th century’s victorious soldiers of that time.
The uniform on the right is know as model/Ä, worn also as battledress with small adjustments (shorter shirt, fixed epaulettes, different headwear) from 1845 up until around 1910, this began to be replaced by a grey battledress.
Here are models from a 19th century club who helped us with information about fashion around the turn of the century.
Back row, from left: Hans Rosenberg, Helena Lundqvist, Mikael Sjölund, Hanna Gimséus, Lina
Gissberg, Alexandra Hummingson and Joacim Nieminen. Sitting: Nathalie Hulsin and Caroline Eklund.
Complete pdf file
You can download a 27 page pdf file in which you can find more detailed text about clothing. Some of the images show the area around Stockholms Stadion as it looked then.
Click here to down load the pdf. >>
Here is some interesting reading about the era. Including many links to costume designs.
Old Touch, Upplandsgatan 43, Stockholm
1800-talssällskapet - http://1800.se >>
Restaurant 1900, Regeringsgatan 66
serves Swedish homecooking from the turn of the century
A waitress had either a black unform with white detail or the white blouse and black skirt which is still worn today. The skirt should be flared and not be tight because they needed to move around.
Staff at the Hotell Kullaberg assembled at the back of the hotel at the beginning of 1910; hotel coachman, kitchenmaids, cleaners, cold-buffet manageress, dishwashers and waitresses.
Holell Lullaberg >>
Hotell Möllberg >>
Tram with staff, station Bellmansro 1912.
Jubileumsmarathon Stockholm 1912–2012.
E-mail: email@example.com Phone: +46 (0)8-545 664 40, Fax: +46 (0)8-664 38 22
Address: Stockholm Marathon, Box 15124, SE-167 15 Bromma, Sweden
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